VorendaMarketing

Digital marketing and SEO

We bring the right buyers to your website and make it easy for them to ask for a quote. Every channel is measured against enquiries, not clicks.

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What we do

  • SEO

    We fix what keeps your site from being found by buyers searching for what you make: page structure, speed, capability pages and the search terms your customers actually type. You get a plain list of what changed and why.

  • Paid search and social ads

    We run search and social advertising aimed at the buyers, trades and regions you want, with every campaign tied to an enquiry you can count. Budgets move toward what produces calls and quote requests.

  • Content

    We write the pages, case notes and guides that answer what a buyer checks before calling you. Each piece is built around one question and one next step.

  • Email

    We set up and write email to quote requests, past customers and lapsed accounts. Messages are short, specific and easy to answer.

  • Analytics setup and reporting

    We set up tracking for forms, calls and quote requests, so you can see which channel sent which enquiry. Reports are written in plain words, with what changed, what we will try next and what we need from you.

  • Local search and Google Business Profile

    We set up and keep your Google Business Profile accurate, with services, photos, hours and service areas. Nearby buyers find you on Maps and in local results.

  • Social media management

    We plan, write and schedule posts for the channels your buyers actually use, from a monthly calendar you approve. Each post has a reason to exist and a way to get in touch.

  • Landing pages

    We build a focused page for each campaign or offer, with one message and one form. We test versions against each other and keep the one that brings more enquiries.

  • Online reviews and reputation

    We set up a simple way to ask happy customers for reviews, and help you reply to every review well. Good reviews are often what a buyer checks last before calling.

How a project runs

  1. 1

    Audit

    We review your site, search position, ads and tracking, and agree which enquiries count. You get a short list of priorities.

  2. 2

    Set up

    We fix tracking, publish the first pages and launch the first campaigns, starting small so we learn before we spend.

  3. 3

    Run

    We adjust campaigns and content against the enquiries they produce, and keep what works.

  4. 4

    Report

    We write up what changed, what it produced and what we will try next, and talk it through with you.

Timing for each stage is set per project, in the written scope.

Questions

How long before we see results?

Paid campaigns can produce enquiries within weeks. Search work compounds over months. We say which is which before you commit to either.

Do you promise rankings?

No. Nobody can promise a position in search results. We promise to show the work, the tracking and the enquiries it produced.

Does our website need to change first?

Sometimes. If your site loses buyers who arrive, more traffic only wastes money. We tell you in the audit, and we can fix the site ourselves.

What do you need from us to start?

Access to your website and any existing accounts, a list of the work you most want, and a clear idea of a good customer. We list any gaps in the audit.

Where we work

We work online with companies in Canada, the USA, Europe, India and beyond, and agree every project in a written scope.

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Software and web